Nintendo gave its E3 booth a theme-park-like vibe.
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How to survive E3 2017

I’ve been to all but a couple of the Electronic Entertainment Expos (E3) over the past two decades. Here’s some tips for surviving. We hope you enjoy the show. If it’s your first trip, we recommend that you go into it prepared.

The show is big, spanning the huge Los Angeles Convention Center, with at least 2,300 products on display. I talked with Mike Gallagher, CEO of the Entertainment Software Association, about this year’s show. E3 has 81 new companies this year, and 126 of the exhibitors are virtual reality companies (it had 53 last year). There will be more than 100 mobile and social companies. And there are an estimated 2.6 billion gamers on the planet. At least 75 never-before-seen games will be on display.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.