Apple’s App Store is creating twice as many million-dollar publishers as Google Play

Apple’s App Store is creating twice as many newly minted $1 million publishers as Google Play in the U.S., according to a report by measurement firm Sensor Tower.

Sensor Tower’s Store Intelligence data reveals that more app publishers are achieving the important milestone on Apple’s App Store than on Google Play, based on an analysis of in-app revenues for developers who are hitting $1 million in revenue for the first time. This data tells you why Apple’s monetization leadership in the world’s second largest market for app spending is important. Not only are consumers spending more per device through its platform, but a greater number of up-and-coming publishers are reaping the financial rewards each year.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.