Twitch and its chat are strong targets for affiliate marketing.

SuperData: Gaming-related videos will earn $4.6 billion this year

Twitch, YouTube, and other gaming-focused video sites have created an enormous market that attracts a massive global audience, and this sector is on pace to grow this year.

Gaming content on live and on-demand video sites will generate $4.6 billion in revenues this year, according to a report from industry-intelligence firm SuperData Research. This type of media is hastening the replacement of traditional platforms like cable television. More than 20 percent of the people who consume this content in the U.S. fall into SuperData’s “cord-cutters” category — that’s compared to 8 percent of the general U.S. population.

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