Microsoft today revealed it hired Liz Hamren from Oculus to head up marketing for mixed reality as the company begins to build out its efforts beyond HoloLens into a broad range of devices including VR headsets.
Hamren was the chief marketing officer at Oculus and joins Microsoft as corporate vice president of mixed reality marketing. She’ll be reporting directly to Yusuf Mehdi, the head of marketing for the Windows and devices group at Microsoft. In an internal email shared with UploadVR, Mehdi outlined the growing importance of mixed reality to Microsoft’s efforts.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.