Oculus’s head of marketing joins Microsoft’s mixed reality division

Microsoft today revealed it hired Liz Hamren from Oculus to head up marketing for mixed reality as the company begins to build out its efforts beyond HoloLens into a broad range of devices including VR headsets.

Hamren was the chief marketing officer at Oculus and joins Microsoft as corporate vice president of mixed reality marketing. She’ll be reporting directly to Yusuf Mehdi, the head of marketing for the Windows and devices group at Microsoft. In an internal email shared with UploadVR, Mehdi outlined the growing importance of mixed reality to Microsoft’s efforts.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.