NBA Life is more than a game. It's a lifestyle.
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Hitcents launches NBA Life mobile game to celebrate a star’s lifestyle

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Hitcents has launched its free-to-play mobile game NBA Life so that you can live the fantasy of the celebrity athlete’s lifestyle.

Bowling Green, Ky.-based Hitcents released the game on iOS and Android under license from the National Basketball Association. The game combines elements of lifestyle role-playing, resource management, and strategy games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.