Pokémon drove 27.8% growth in collectibles sales for GameStop last quarter

Gaming sales are slowing down at GameStop, but the company is quickly transitioning into a one-stop shop for hardcore enthusiasts who want more than just the games.

GameStop‘s collectibles business rose to $212.4 million last quarter, which is a year-over-year increase of 27.8 percent. The world’s largest gaming-specific retailer credited the ongoing resurgence of the Pokémon brand for driving that growth. While consumers spent less money on games and hardware at GameStop, people still showed up to drop their cash on toys and apparel related to their favorite brands.