Game hardware maker Razer is launching zVault, a virtual currency platform that will reward gamers who use it to make payments for purchases and in-game transactions.
Irvine, Calif.-based Razer sells both hardware and software. To build loyalty, the company has created a secure digital wallet in zVault for its 22 million existing Razer ID customers. The company is also creating its zGold currency, which can be used to acquire games or items in games. And it is creating zSilver, a rewards system that allows players to cash in their earnings for goods.
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