Todd Batty, senior producer of FIFA Mobile.
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EA tries to go as broad as possible with FIFA Mobile

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Electronic Arts has struck gold with Madden NFL Football on mobile, where it has consistently been in the top-ten grossing games and making a ton of money. But FIFA Mobile isn’t even in the top 100. If the company can change that, the financial impact could be huge, as FIFA is by far EA’s most valuable sports game franchise, and there’s no reason it shouldn’t grab a bigger part of the $36 billion mobile game industry.

Madden (in its refined form) has had a head start for three years, but FIFA Mobile debuted in October, and it is holding the No. 7 position in the U.S. iOS app store as far as top downloads go. It’s not a bad start for a title that carries such high hopes.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.