CastAR adds former Sony PlayStation marketing chief as CMO

Mixed-reality startup CastAR continues to beef up its management team with the addition of Peter Dille, the former head of marketing for the Sony PlayStation business in the U.S., as its chief marketing officer.

Peter Dille is the new CMO of CastAR.
Peter Dille is the new CMO of CastAR.

The Palo Alto, Calif.-based company is making an augmented reality entertainment system with glasses that allow you to see animated images on top of the real world. CastAR is specializing in such apps as table-top AR games, and it recently hired former LucasArts chief Darrell Rodriguez as CEO.

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