Pokémon Go searches on Google down tenfold from July peak

Summer is over, and as young people turn their focus to homework and the sun spends less time in the sky, interest in the massive hit Pokémon Go is fading.

People searched for “Pokémon Go” on Google one-tenth as many times the week of September 18 compared to the peak of the mobile game’s popularity during the week of July 10, according to the Google Trends tool. Developer Niantic released the Google Maps-powered augmented reality monster-catching game in early July, and 500 million people have already downloaded it on iOS and Android. With that unprecedented surge in adoption, the game has a long way to fall in the $36.6 billion mobile gaming industry. But even with fewer people searching for news and info about Pokémon Go, it is still generating five times as many Google queries as developer Supercell’s popular head-to-head strategy brawler, Clash Royale.