How Razer’s startup fund will serve its mission to reach all gamers

Razer is for gamers, by gamers. The maker of gaming hardware is all about providing products for hardcore gamers, and it believes that the larger mainstream public will like those products as well. It’s just like Apple targeted creative professionals in its early years, and then grew into serving everyone, said Min-Liang Tan, CEO of Razer, in an interview with GamesBeat this week.

And Razer will also serve gamers by widening the ecosystem around them through its new zVentures project, a $30 million venture fund that will invest in startups working on cutting-edge technology. It’s all part of Tan’s mission to make gamers gravitate to Razer’s brand and its affiliated partners. We talked with Tan about the startup fund and the philosophy behind it, as well as Razer’s brand mission, and the prospects for future investments and technologies that gamers will care about.