Social game company MindJolt is expanding its reach to more than 110 million users through a partnership with Broadcast Interactive Media. The deal will give MindJolt the kind of reach it needs to attract better games and become a player in the social game market.
MindJolt operates a social game platform for third-party game developers. Under the deal, MindJolt will distribute hundreds of games to the BIM network of 900 web sites, which reach 110 million unique visitors per month. The hope is to drive up engagement, or the amount of time users spend on the sites, by offering games that typically hold user attention for a longer period of time.
BIM’s sites offer local news and entertainment. MindJolt already reaches about 20 million players a month through its portal on social networks such as Facebook, MySpace and its own MindJolt.com site. Colin Digiaro, chief operating officer of MindJolt in Los Angeles, said that the company seeks to get its open platform in front of game fans wherever they play. MindJolt, headed by MySpace co-founder Chris DeWolfe, was formed in March with funding from Austin Ventures.
DeWolfe has big ambitions for MindJolt. But being dependent on Facebook for all of his traffic isn’t one of them. The deal with BIM will help MindJolt diversify.