Futureplay's team. Founder Jami Laes is in striped shirt.
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Futureplay Games raises $2.5 million for ‘view-to-play’ mobile entertainment

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Futureplay Games has raised $2.5 million to fund more titles in its “view-to-play” ad-based mobile gaming portfolio.

Started by former Angry Birds veteran Jami Laes, the Helsinki, Finland-based company creates mobile games such as Farm Away! and Build Away! that skirt the usual in-app purchases in favor of an ad-boosted monetization strategy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.