From West to East: What studios must know before bringing their games to Asia

If you’re working on a gory game filled with zombies and skeletons, it might not be the best idea to bring it to China. But you might get a pass if they’re cute.

Cultural taboos and other differences were one of the topics at the Going East or Going West talk at the GamesBeat 2016 conference in Rancho Palos Verdes, California. The panel of experts outlined just how different Asian consumers and their tastes are compared to their Western counterparts in Europe and the U.S.