China’s ad-tech firm Mobvista buys Denmark’s GameAnalytics

Mobvista, the fast-growing Asian mobile ad-tech company, is announcing today that it has acquired Denmark-based GameAnalytics, a behavioral analytics platform for game developers.

The move underscores a global consolidation trend in the marketing technology and analytics industries that serve mobile app and game companies. The acquisition will help China’s Mobvista extend its international reach and help game developers simplify their businesses by providing an ad-tech platform that helps drive revenue and lifetime value. Mobvista said it chose GameAnalytics for its rich player insights, which complement Mobvista’s proprietary ad tech and unique native ad mediation service.