Businesses are already profiting from Pokémon Go

By now you’ve certainly heard of Pokémon Go, and you’ve seen the crowds of people walking around, noses in their phones, excitedly chasing Pikachus and Charmanders across the countryside. Did you know that businesses are profiting from it?

Sure, the Pokémon Company itself — a subsidiary of Nintendo — is making money hand over fist from their AR game, but they aren’t the only ones getting in on the action. To understand how, you need to understand a fundamental part of the Pokémon Go gameplay.