EA launches NBA Live Mobile for iOS and Android

Come on and slam, and welcome to the mobile jam.

Electronic Arts announced today that it has launched NBA Live Mobile for iOS and Android, a free-to-play basketball game. The mobile business is worth $36.9 billion, and traditional publishers like EA are eager to get a piece of that money by leveraging its console and PC brands, including other sports series like Madden.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.