Brandnew IO is an influencer marketing campaign tool.
Categories

Brandnew IO launches influencer marketing platform

Berlin’s Brandnew IO has a new influencer marketing platform that helps brands chase people who have become big on social media.

Brandnew IO can find influencers.
Brandnew IO can find influencers.

In an age when user acquisition costs are soaring, and the effectiveness of ads is in question, marketing to people with a lot of social influence is “in.” Influencers who endorse brands and products can be seen as more authentic than traditional advertising, and that leads to stronger engagement with potential customers.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.