Robbie Bach, former chief Xbox officer, at GamesBeat Summit 2016.
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Robbie Bach’s Xbox journey, from underdog to survivor to civic leader

Some lessons become clear over time.

At our GamesBeat Summit 2016 event, that was evident in our opening fireside chat with Robbie Bach, former chief Xbox officer at Microsoft and author of the recent Xbox Revisited, a memoir of his time at Microsoft as well as his strategy for fixing our country’s problems.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.