Tim Koschella, CEO of Applift
Categories

Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years

  • Posted byby Dean Takahashi
  • Updated
  • 13 min

You may have heard of the Berlin Airlift. But how about the Berlin Applift?

It’s not easy to get a return on your investment when you’re trying to promote a game or an app across a ton of ad networks in mobile. But Applift exists to help those advertisers (who are often game developers) by building technology tools for them to optimize their user acquisition campaigns and get the maximum return out of their ad spending.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.