Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years

You may have heard of the Berlin Airlift. But how about the Berlin Applift?

It’s not easy to get a return on your investment when you’re trying to promote a game or an app across a ton of ad networks in mobile. But Applift exists to help those advertisers (who are often game developers) by building technology tools for them to optimize their user acquisition campaigns and get the maximum return out of their ad spending.