GTA: Online ‘has generated at least $500M in revenue’

Grand Theft Auto V developer Rockstar Games is notoriously cagey about sharing the details of its operation, but a pair of lawsuits may force many of those secrets out into the open. For example, we now have an idea of how lucrative GTA V’s online mulitplayer mode is for the company.

GTA: Online has brought in at least half a billion dollars in revenues so far, according to director Leslie Benzies. Publisher Take-Two has repeatedly noted that GTA: Online is a success. In November, Take-Two chief executive officer Strauss Zelnick told investors that the mode still had 8 million weekly active players. That’s a huge number for a game that isn’t free-to-play, and it turns out that significant portion of that audience is spending real-world cash to get their hands on in-game currency. And Benzies claims that GTA: Online could have the biggest return on investment of any game in the series to date, which is helping Rockstar and Take-Two dominate an even larger piece of the $99.3 billion global gaming industry.