Hitman maker launches ‘Kill this ad’ video campaign

Agent 47 sure gets around.

The main character of Hitman, the assassination game for the PC and consoles that debuts today, appears in a new ad campaign today that the creators hope will go viral. Dubbed “Kill this ad,” it’s is a clever way to publicize this release from developer IO Interactive and publisher Square Enix in the $99.3 billion gaming industry. Square Enix partnered with creative agency Omelet to create the marketing campaign.