N3twork brings aboard a CRO to figure out user acquisition for mobile games

If you were going into the mobile game business today, how would you attack the challenge of getting users for a mobile game in competition with big spenders such as Supercell, Machine Zone, King, and Electronic Arts? That’s the challenge facing San Francisco mobile game company N3twork. And so the company has brought aboard Dan Barnes as its chief revenue officer.

Dan Barnes is the new chief revenue officer of N3twork.
Dan Barnes is the new chief revenue officer of N3twork.

Barnes has experience in user acquisition from his previous jobs at Zynga’s NaturalMotion studio, maker of CSR Racing, and at Machine Zone, creator of Game of War: Fire Age. As N3twork pivots from its previous business of creating an interest-based social network to its new mission of making mobile games, it needs someone like Barnes to figure out how to get noticed and how to get users to play N3twork’s upcoming games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.