Sony: ’36 million PlayStation 4 owners’ are ready for PlayStation VR

Sony is positioning itself as one of the best ways for developers to reach a massive audience of people ready to spend money on virtual reality.

PlayStation VR chief Dr. Richard Marks took to the stage at the Vision Summit today in Los Angeles to explain why Sony’s move into virtual reality is worth developers’ time. While Marks spoke after Google and before Oculus VR (maker of the Rift) and Valve (company responsible for the Steam digital-distribution store), he explained that the PlayStation 4 has surpassed 36 million consoles sold and that could serve as a stronger launching point into the VR market than what those other companies have. He also proclaimed that every single one of those consumers is “ready for PlayStation VR.”