Fallout 4 ramen
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The real world imitates the virtual with Fallout 4 ramen

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

In Fallout 4, you come across a robot named Takahashi. The robot is a Protectron in Diamond City, and it has been making Power Noodles ramen for the past 15 years.

Now it turns out that there’s a new brand of Fallout 4 ramen in Japan. The instant ramen has the Fallout 4 logo on its package, according to Famitsu. I am not sure how popular Fallout 4 is in Japan, but with a name like Takahashi, I believe this ramen is going to be a smashing success.

Fallout 4 has shipped more than 12 million copies since it debuted last fall, so the ramen marketing campaign isn’t a bad idea, particularly if you want to make your freeze-dried salty noodles stand out from the next package.

For the record, my extended family does not own a ramen business in Japan, and the Takahashi character below bears no resemblance to me.

Takahashi, the ramen-making Protectron in Fallout 4.
Takahashi, the ramen-making Protectron in Fallout 4.
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.