Augmented reality could change the way humans interface with everything. And Microsoft knows that, for Americans, football is everything.
The Windows company released a promotional video today that reveals its vision for how the HoloLens AR head-mounted display might expand the way people enjoy content like professional football. The Super Bowl is Sunday in Silicon Valley, and Microsoft is the National Football League’s “official technology sponsor.” That’s why you’ll see coaches and players using Microsoft Surface Pro tablets when you watch the game this weekend. And the company is trying to use that partnership to show how something as futuristic as AR will fit into people’s lives. This includes giving fans a wider view of the field, stat updates, and a three-dimensional instant-replay app that will sit on your coffee table.
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