Arnold Schwarzenegger stars in latest Mobile Strike commercial.
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Machine Zone debuts new Mobile Strike TV ad with Ah-nold

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

He’s baaack. With a new post-holiday commercial, Machine Zone has Arnold Schwarzenegger in another ad for Mobile Strike.

This mobile modern-combat strategy game debuted in November. This ad is Machine Zone’s latest effort to gain the attention of hardcore gamers in the $30 billion mobile game industry. In the run-up to the Super Bowl, mobile game companies are likely to start coming out with more high-profile ads.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.