Candy Crush Jelly Saga is King’s latest jam

Publisher Activision’s latest acquisition is heading back for thirds from the Candy Crush jar.

King, which is best known for developing mobile megahits like Candy Crush Saga, unleashed Candy Crush Jelly Saga on iOS and Android today. This new mobile app brings a handful of new elements to the familiar Candy Crush setting, and King — which is now a subsidiary of Call of Duty publisher Activision — is hoping this will excite fans in the way that both Candy Crush Saga and Candy Crush Soda Saga have in the past. With a third game in the franchise, King is likely hoping to get yet another one of its releases into the 10 highest-grossing apps on iOS and Android. Today, the original and Soda Saga are No. 4 and No. 7 on the iOS revenue chart, respectively. If Jelly can reproduce a similar level of success, that will put King in a position to absorb even more of the $30 billion mobile-gaming industry.