Analyst: Oculus Rift ‘should sell 1M units this year’ at $599 price point

You can finally buy an Oculus Rift, and a lot of people are doing exactly that. That has analysts weighing in on how the Rift might perform this year, and at least one expert thinks the device will catch on in a big way.

Between the price of $599 and the Rift selling out through the first two months (if you preorder the device now, it will ship in May instead of March), it’s hard to gauge exactly how well the virtual reality head-mounted display is going to sell in its first year on the market. That has analysts split on what to expect from Oculus Rift, even as tech adviser Digi-Capital continues to project a virtual and augmented reality market that will generate $150 billion in revenue by 2020.