Unity’s top marketer says VR is being created in every corner of the world

Virtual reality is invigorating startup economies around the globe. Unity Technologies, the San Francisco-based maker of the Unity game engine, wants to fuel those VR startups by making its engine ideal for those games and apps. More than 2 million developers are using the Unity engine, and their games are being downloaded 1.2 billion times a month. That’s a huge amount of activity, and lately, much of it has been focused on VR, which is expected to become a $30 billion industry by 2020, according to tech advisor Digi-Capital.

Clive Downie, chief marketing officer at Unity Technologies, gets to see a ton of these demos. While places like Los Angeles and Silicon Valley are strong in VR, he says that virtual reality startups are sprouting in every corner of the globe.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.