Microsoft partners with DJ Skee’s Dash Radio for an all-Halo music station

Microsoft’s got a new Halo coming out soon, and it is celebrating that impending release by spinning some of the shooter franchise’s classic tunes.

Halo is getting its own music station on the Dash Radio music app. Dash is a Web-based music site that serves curated and narrated playlists from some of the world’s most popular disc jockeys. The service already has plenty of electronic, hip-hop, and alternative rock playing 24/7, but all of that is about to get some company from the cinematic tracks of Halo. This is a new kind of marketing, and one that may have a strong effect on Halo superfans who adore the game’s lore and world. While a gamer waits for the Halo 5: Guardians to launch on October 27, they can jam out to the music they know and love from the shooter, and they might let their hype spill over through word-of-mouth or social media, where they can share this station with friends.