There’s been a mad rush into brands in the past year, thanks in no small part to the success of celebrity-branded Kim Kardashian: Hollywood, the mobile game from Glu. Niccolo De Masi, the chief executive of Glu, will talk about that in a fireside chat at GamesBeat 2015.
Jason Wilson, managing editor of GamesBeat.
On top of that, we’ll have a breakout session entitled “How to play the branding game right.” Jason Wilson, the managing editor of GamesBeat, will moderate the session. Panelists include Chris Petrovic, the senior vice president at Kabam; Blair Ethington, the general manager at Crowdstar; Perry Tam, the CEO of Storm8; and Andrew Sheppard, the chief operating officer of Gree International, a division of Japan’s Gree mobile-gaming company. We’ll explore what makes the difference between duds and high-quality titles in branded games.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
GamesBeat