It’s all about data. If you want to win the monetization and user acquisition wars, you have to be armed with the right information.
John Koetsier
We’ll explore this topic with our breakout session entitled How to use data to improve user acquisition and increase monetization at our GamesBeat 2015 event, located at the Grand Hyatt Union Square on October 12 and October 13 in San Francisco. You can sign up for it now. (Prices go up $200 on Friday at 5 p.m. Pacific time).
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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