How Toca Boca got 100M mobile downloads by putting kids first

Last week, Toca Boca hit a major 100M download milestone with its range of kids mobile games. The Swedish company — with offices in Stockholm as well as San Francisco and New York — has positioned itself to compete with major kids developers like Disney and Nickelodeon, and it’s achieved that in just four years with no licensing deals.

GamesBeat spoke to chief executive officer Bjorn Jeffery to find out the secrets behind Toca Boca’s global success in the $1.9B kids mobile market, getting an insight into the kid-first philosophies that are serving the studio so well.