Gamescom crowds from past years.

Germany’s Gamescom draws 345K visitors to one of world’s largest video game trade shows

Gamescom keeps getting bigger. The massive game fan trade show drew more than 345,000 visitors to Cologne, Germany, this year. That’s a good indication that the game industry is in a healthy state, as the event is one of the largest industry shows in the world.

The trade show attracted 806 exhibitors. By comparison, last year’s event drew 335,000 visitors and 703 exhibitors. The number of professional visitors was 33,200, up 5 percent from a year ago. The event took place from August 5 to August 9, earlier than previous Gamescoms that occurred in mid-August.

The visitors this year came from 96 countries. By comparison, the ChinaJoy game fan event and trade show drew more than 272,900 attendees to Shanghai in the week before Gamescom — and E3 drew 52,200 (though it restricts of most of its attendees to industry people and press).

“Gamescom has reached the next level – it has not only experienced further growth this year in terms of the exhibition space and the numbers of trade and private visitors,” said Maximilian Schenk, the managing director of Gamescom’s conceptual sponsor and German trade group BIU, in a statement. “Thanks to many new events and campaigns, it has also become even more diversified this year. It is a reflection of the increasing significance of computer and video games in our society. Gamescom has impressively confirmed its exceptional position as the world’s largest event for computer and video games and Europe’s most important business platform this year.”

Electronic Arts’ Star Wars Battlefront won the best of Gamescom award. Virtual reality and esports events were big at the show.

 

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.