Mobcrush hires ex-Apple, Google bigwigs to put mobile gamers first on its video

The mobile gaming video space has a new competitor, and it has brought on some former Google, Apple, and Microsoft talent to help.

Mobcrush is the latest answer to Twitch on smartphones and tablets. The company has released a beta app that enables gamers on iOS and Android to view livestreams and even broadcast their own (at least on iOS — Android streaming is coming soon). Mobcrush’s goal is to provide a vibrant video community where people who game on mobile first can congregate to watch and make videos. With more than 100 million people already consuming live gaming video on sites like Twitch, YouTube, and Kamcord, this is a space that could (and already is) attracting attention from marketers and brands.