EA’s Ultimate Team has remade the sports-game landscape

Ever since it made its debut on FIFA 09, Ultimate Team has quickly become a cultural and commercial phenomenon for EA, leaving a prodigious impact on sports games.

For several years now, this popular game mode has contributed to the FIFA series’ massive growth in popularity, pioneering the way sports games utilize online gameplay just as the games industry was moving toward a digital future. Ultimate Team is now the biggest feature on every FIFA game, and it has even invaded other sports franchises like Madden and NHL. As of now, soccer video games can no longer just be about simple online matches or single-player career modes — they have to employ this type of an addictive metagame that can quickly become the sole reason people purchase these titles.

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