AwesomeAds from SuperAwesome shows approved ads to kids.
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SuperAwesome raises $7M for kid-safe advertising platform

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

U.K.-based startup SuperAwesome has raised $7 million in a new round of funding for its AwesomeAds, a digital advertising platform that the company says can safely target kids without running afoul of privacy regulations.

The funding is a sign that the growing digital kids market is a big opportunity, with industry estimates saying the market could grow to $2 billion by 2018. But there’s always some risk when targeting kids over an Internet-connected platform.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.