Forza-themed Xbox One sports a 1TB hard drive and racing sounds

Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).

Gentlemen, start your consoles.

Microsoft announces a special edition of its Xbox One game console, created to promote the latest release in its racing game series, Forza Motorsport 6. This new blue-colored console will feature some racecar-inspired casing modifications, and will sport a 1 TB hard disk for increased storage. It comes in a bundle along with the new game, and will be released on September 15, priced at $400. This bundle was designed to celebrate the ten-year anniversary of Turn 10’s racing game franchise.

The Xbox One power button has been styled to look like a Ford GT’s start/stop button, and pressing it will sound car noises straight from the Ford GT. Even the disc eject button features its own car-related sound effect.

The included controller also sees some racing modifications, with tweaks to its coloring, and diamond-patterned steering wheel grips — a nod to Forza Motorsport 6’s cover car, the new Ford GT. It’s based on the new revised Xbox One controller, so it will also  feature a 3.5-inch audio jack, better bumpers, and improved wireless capabilities.