Disney is unveiling its second Star Wars game for the Disney Infinity 3.0 “toys-to-life” video game platform today.
The Star Wars: Rise Against the Empire “play set” is one of a trio of cartoon-style Star Wars games that go with the family-friendly Disney Infinity 3.0 Edition toy-game platform that is coming later this year. The game is part of a larger Disney strategy to capture the minds of kids, and it shows Disney is serious about raising the stakes of competition with rivals that include Nintendo’s Amiibo, Warner’s Lego Dimensions, Activision’s Skylanders, and Rovio’s Angry Birds. All of those companies are going to put the squeeze on parents as their kids are going to want all of them.
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