Zynga is launching its FarmVille: Harvest Swap mobile game today as a new entry in the popular “Match-3” puzzle game genre.
The move is the San Francisco company’s latest move to get some mojo in mobile, and it is an attempt to take some market share in a category dominated by King’s Candy Crush Saga. Mobile gaming is expected to generate more than $30 billion in revenue in 2015, according to market researcher Newzoo.
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