6 ways mobile marketing automation boosts app engagement and monetization

The term “mobile marketing automation” tends to be everywhere these days, used by many companies to refer solely to app re-engagement and retention. If a user hasn’t opened an app for three days, a “traditional” mobile marketing automation platform might simply send that user a notification urging them to come back. Pretty standard stuff, and not very intuitive.

But lately the technologies for automating marketing campaigns have evolved and are now being applied to monetization as well.