4 tactics mobile app makers can steal from game companies

Don’t be jealous of that successful gaming app swimming in installs. Your apps about news, retail, food delivery, transportation, and more can join them. Winning today’s ad game requires range and creativity in advertising experiences — something that games have been doing successfully for years.

It’s beyond time that other apps learn from the success of games and apply their methods. So instead of being jealous, here’s four tips to learn from that game app, along with examples of how other categories might be able to use them.