Insta360, a maker of 360-degree cameras and action cameras, went public in in an initial public offering in China. It’s a company for the age of vloggers.
The company started in 2015 with the mission of helping people better capture and share their lives. It expanded worldwide and it is the No. 1 market leader in the U.S. in 360-degree cameras.
On the Shanghai Stock Exchange, Insta360 went public at 182 yuan per share, or $25.32 a share. That set the company’s total value at 70 billion yuan, or $9.73 billion. The company raised $269 million.
Over the past three years, Insta360 has achieved a revenue growth rate of 65.25% (CAGR). Insta360 is selected as one of the top three Most Innovative Companies worldwide by Fast Company. The company has over 2,000 employees, with more than half in R&D.
Insta360 has offices in Shenzhen, Hong Kong, Los Angeles, Tokyo and Berlin. Products are available on store.insta360.com, Apple Store, Best Buy, Costco, B&H, and selected distributors, retail locations, and chains.
Jingkang(JK) Liu, the founder of Insta360, has been recognized as one of Forbes’ “30 Under 30 Asia” for his outstanding achievements in innovation and entrepreneurship. Liu was fascinated by technology since a young age, which shaped his approach to building Insta360.
Known for his relentless pursuit of product excellence, JK operates as a product-focused leader, driving his team to Think Bold. Under his leadership, Insta360 forges ahead with its vision of to become one of the world’s top camera brands through bold innovation. I wrote about these folks back in 2017.
Target audience and product lines
Insta360’s products, which are popular among adventure enthusiasts, vloggers, and content creators, revolutionized the way people capture immersive videos and photos by providing portable, high-quality cameras with cutting-edge stabilization technology.
With advanced features like AI-powered editing, Insta360 continues to push the boundaries of visual storytelling and creative content production.
Over the past decade, Insta360 has developed a lineup including the world’s leading 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional VR photography solutions.
Both consumer and professional products help us tap into opportunities in enterprise sectors like virtual tours, Google Street View, construction sites, broadcasting, livestreaming, video conferencing, training and education.
Apple: Since officially entering global Apple Stores in 2018, Insta360 has launched dozens of products, including the X Series, GO Series, ONE R Series, Flow, and Ace Pro, and is the only 360-degree and action camera brand available.
Google: In 2017, Insta360 formed a strategic partnership with Google, with Insta360 Pro becoming the first camera to receive an official “Google Street View Ready” certification. This was later followed by Pro 2.