2019 game industry ad spend: a quieter year

At iSpot.tv, we found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a 14.68% decrease from the same time period in 2018. With that decrease came a fall in ad airings (-27.84%) and TV ad impressions (-16.10%).

With an estimated outlay of $108.5 million, PlayStation remained the top-spending brand year-over-year, although it decreased its budget by almost half (-45.51%). Xbox’s TV ad spend, on the other hand, exploded in 2019, up a whopping 232.22% to around $100 million — and it was the winner in terms of TV ad impressions generated (over 4.8 billion, a YoY increase of 186.73%).