SINGAPORE — Success in mobile gaming is a lot broader than Supercell, King, and other publishers in the top 10 highest-grossing charts. The trouble is that many struggle to unlock their value when they need it most.
1,887 developers make more than $1 million every year from spending on the iOS and Android app markets, according to Pollen VC chief executive officer Martin Macmillan. During a talk at the Casual Connect conference in Singapore, the CEO suggested that plenty of studios are generating significant revenue from mobile gaming, which is counter to the common sentiment that only the handful of games at the top of the charts are successful. Macmillan said that the big reason for this perception is that it takes a long time for developers to reach any profitability in the $36.9 billion mobile-gaming industry.
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