Here’s what those free apps with ad support really cost you: 79% more data use
Mobile ads are hurting your phone's battery, processor, and data plan.
100B messages and 500M users say push still works — for messages that matter
Apps that do push well see four times the engagement and twice the retention.
In mobile games, 60% of revenues come from 0.23% of players
The top 10% of payers in a game contributed 64% of revenues in a month.
Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer
Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...
The 8 mobile app analytics tools the most successful developers use
In our survey of 80 app analytics solutions, eight sleepers, or what we call ‘mighty mites’, stood out -- they have a very small market share but are used by the most successful developers.
Take-Two’s WWE SuperCard and NBA 2K Online rack up millions of players
Take-Two isn't just Grand Theft Auto and console basketball games.
Mobile developers: Announcing VB’s Great White North(west) roadshow
We're coming to town to share the results of our massive 4-part mobile developer research project, based on the contributions of over 1,500 developers.
Google Play’s download dominance over Apple grew in 2014
In 2014, Google Play had 60-percent more downloads worldwide than the iOS App Store, according to data-tracking App Annie’s latest report. Android more than doubled its lead over Apple’s mobile operating system.
You’re spending more time playing mobile games than ever before
Kids spend more time than anyone playing on smartphones and tablets.
Mobile app analytics showdown — what the best app publishers are using (webinar)
The mobile app analytics package that has only a 2% market share is used by seven of the top 20 grossing apps on Google Play and eight of the top 20 grossing apps on iOS -- just one of the surprising findings you'll learn in this must-attend webinar.