Social whales: The industry must shift priorities to create strong game communities (VB Live)
If Moby Dick taught us anything, it’s that whale hunting doesn’t equal long-term success. But that’s only if you’re thinking of whales in terms...
How SongPop’s built a 100-million-player community that’s led to massive success (VB Live)
Mobile gaming looks like a solitary pursuit, but it’s increasingly clear that lifetime value relies on users who make your game — and their fellow...
Outpost Games’ CEO explains why community isn’t just important; it’s everything (VB Live)
Building community can no longer be a secondary goal. Join gaming pros from Outpost, FreshPlanet, Google, and VB’s own Dean Takahashi to learn how...
How to build a thriving games community (VB Live)
Much like the Nigerian proverb “It takes a whole village to raise a child,” it takes a thriving community for a game to reach...
Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)
In the first of our series, “Games Growth and Monetization,” mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that...
Why EA thinks going after whales can sink you (VB Live)
In the first of this VB Live series, leaders in the mobile games industry join Google and VentureBeat to talk high-value user acquisition strategies...
Launching FTW: Acquiring high-value players for your game (VB Live)
Game companies who understand the complexity of UA and monetization consider them alongside the first line of code. From the earliest stages of testing,...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...
Threats to success in the gaming industry — and how to beat them (webinar)
This sponsored post is produced in association with Akamai Technologies. Join Akamai Technologies for this live webinar on Tuesday, September 29 at 11 a.m. Pacific,...
Clash of Clans vs. Game of Thrones: Ascent — Two ways app publishers use celebrity brands to drive user acquisition
The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity...