The cost of acquiring mobile app users soars to highest level in 2 years
The costs of getting new users could be scary for mobile developers.
Mobile app downloads surged 33 percent after iPhone 5 launch
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.
The DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s...
Cost of mobile user acquisition creeps up in February
After a lull in January, the cost of acquiring new mobile users rose again in February, according to mobile marketing firm Fiksu. That’s a...
Cost of mobile user acquisition hits all-time high in December
The cost of getting new users to try out mobile apps is getting more and more expensive, hitting an all-time high on the Apple...