Mobile user acquisition costs climb and download volumes drop in September
User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to...
Mobile ad costs rise as marketers pay more to target the right audiences
The cost per install (CPI) for acquiring mobile users rose in July, showing that marketers are willing to pay more to get ads in...
iPhone 6 drives huge downloads in October, but marketing costs finally fall slightly
App downloads hit all-time high.
The rising cost of acquiring mobile-app users is hitting devs like a hurricane
Costs to acquire new mobile-app users are going up once again.
App marketing cost inflation keeps getting worse
The cost index for May isn't good news for app and game makers.
Mobile app developers get whipsawed by rising marketing costs in April
April's results for costs for app marketing will sadden small developers and publishers.
App Store downloads hit a record high in March, but marketing costs dipped
Marketing tactics such as programmatic buying and targeting are helping to reduce marketing costs.
Fiksu will help measure the horribly depressing costs of acquiring mobile app users and gamers
Cost figures show that marketing on Android is almost as expensive as on iOS.
The cost of acquiring mobile app users dipped for once in December
Game and app marketers get smarter at targeting the right users, lowering user acquisition costs in a critical month.
Developers, brace for a bloodbath: The cost of getting a new mobile gamer exceeds revenue that user generates
In October, the cost of acquiring a new player was $2.73, while the average revenue per gamer was $1.96.